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16 ways to create a powerful Call-to-Action for your business

16 different ways to write a call-to-action

Do you know what a Call-to-Action means? Words that urge the reader, listener or viewer of a sales promotion message to take an immediate action, such as "Write Now", "Call Now" or "Click Here". An advertisement, commercial or newsletter without a call-to-action is considered incomplete and ineffective.

As marketer, I have to come up with Call-to-Action (CTA) activities multiple times a day for: product ads, content pieces, company assignments, and more. If you are like me, it can get very tiresome trying to rack your brain for creative ways to pitch something that hopefully turns into action over and over again.

I’ve created a list of: 16 DIFFERENT WAYS TO WRITE A CALL-TO-ACTION.

1. Instant gratification
People love short and clear messages; people hate waiting for anything. Your message must focus on target, you'll be 

CTA example: Need help fixing your bathroom? Our specialist is online now, no costs, ask to him.

This type of CTA does a great job implying that someone can get a quick answer, and a free help.

2. Emotions win always

Using emotion can be a powerful motivator to get someone to act on something. Years ago, Nike created an emotional advertising for women's motivation, using a splendid hashtag: #makeitcount

Nike advertising: "I will run harder than my mascara"

3. Niche marketing

Does your company need a Call-to-Action for a specific demographic group or niche, creating situational context is a great strategy to acquire relatable action.

CTA example: How often your company book an hotel for business? Stop caring and impress your boss with our new low cost service. Ask now!

This CTA light the people's curiosity on and let them try to ask about the new booking service.

4. Focus on customer's problems

This is a magic formula, it works by identifying an issue, explaining what would happen if the problem persisted, and then ultimately... you solve it.

CTA example: Have a sensitive tooth? The longer you wait the more serious and costly it can become. Book an appointment now!

The point is: focus your adv on what can happens in the future (aggravation of the problem) if the customer don't solve it.

5. People want to belong

Humans are community's beings. Your intent must be: let your customers feel part of your world. Your clients have to be proud of buying your products. Your advertising must focus on emotional desires of being part of a community.




6. How it works
Sometimes you just need to be short and clear, cutting to the chase and letting people know exactly how your offering works is a good strategy/product.



A bluntly message, clear and based on product/service.

7. Focus on the Features
Every product or service has certain features that set it apart. This strategy is great when you sell in a saturated marketplace. The list of features help you to stand out from the crowd.



This kind of CTA is perfect for a professional product, because you can show the highlights.

8. Focus on the Benefits

This is another widely used strategy as Call-to-Action, because it works! The benefits on showcase is a great way to show consumers what they can experience "after" they act. You can show them the important benefits they are looking for.



9. Sell the Savings

The promotion is always well accepted! For people who just want to save money on a product, you must be good on telling them what those savings are. That's often enough to get a response.



10. Use human fears

This type of advertising is strong and direct, it uses the people's common fears. It's usually used for social campaigns.



11. Personalize your message

Can you imagine the power of your message if would be direct and personal (for each client)? The customer would be really happy to receive a personalized message, with: a promo, a discount, product's details, event's invitation, etc.


The image explain the power of a SMS Message. It's generic (without personal text) but is always well accepted by clients.

If you have a small business, please consider this type of advertising, because it can let you increase your sales on long term and create client's fidelization.

12. People love gaming
People love enjoying and have fun, so, if you have the right target and the right product, what's the best advertising if not a game?



Gamify your Call-to-Action and you'll get a crazy amount of responses.

13. Offer a Special Bonus

Who doesn’t want an extra product when they buy something? Everybody love presents, it's adrenalinic! Buy 3 and get 1 free, WOW!!!!


14. Stroke the Ego
More and more people love being like famous and important persons of our society. Many of us feel like we deserve something because of who we are and of what we wear. Playing to this need is a great way to create an impactful Call-to-Action.


This example from Omega clearly plays to people's ego by making them feel like they are joining an high-class group by wearing one of their watches.

15. Build strong defenders
Don’t just talk about what your product does or why it’s superior; your product must be the best, at all. Show them a compelling picture of how it’s going to make their life better, and the customers, after using, will be the best salesmen of the world.

CTA example: John Greig said: thanks to "ABC Diet" I lost ten kg in two months

Use the power of worth-of-mouth communication. An happy client is the best defender and high-value promotion for your product.

16. Use a metaphor

People understand better if you give them a mental image to think of it. This Mitsubishi advertising is genial!


Explain your product's features with a powerful image! Producing a mental image in a reader’s mind is one of the most powerful things you can ever do, same thing for web marketers. Give to your customers metaphores that engage the imagination is a powerful opening technique. Activate their minds by using words or images that create a common metaphor (known by everyone).


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About Simone Serni

Fondatore di Social Media Marketing Italia svolge attività di docenza corsi e consulenza su: Digital Marketing, Brand Building, Motivazione, Leadership, Personal Branding.